TOURISM & TRAVEL SHOW ALBANIA 2025

Regional Tourism Offer
When: February 12-13, 2025
Where: Palace of Congresses, Tirana
Organizer: Iceberg Exhibitions
DISCOVER ALBANIA: A GATEWAY BETWEEN EAST AND WEST
As the Official Host Country of ITB Berlin 2025, Albania is taking center stage on the global tourism
map. Known for its unique blend of Eastern and Western cultures, the country is emerging as a premier
travel destination for visitors worldwide.
TOURISM HIGHLIGHTS:
• 10.1 million visitors in 2024 – marking Albania’s rise as a tourism hotspot.
• Third-highest tourism growth globally and highest in Europe (UNWTO, 2024).
• 4.9 million visits to protected natural areas from January to October 2024, surpassing 2023’s
total.
These figures highlight Albania’s transformation into a year-round destination focused on eco-tourism
and sustainable travel, offering travelers a perfect blend of natural beauty, cultural heritage, and
adventure.
ELEVATING TOURISM, EMPOWERING SUSTAINABILITY
WORKING TOGETHER FOR A THRIVING,
SUSTAINABLE FUTURE IN THE WESTERN BALKANS
Tourism in the Western Balkans is booming, with arrivals increasing by 23% and overnight stays growing by
27.5% in 2024. But with such growth comes a vital question: is it sustainable?
The Tourism & Travel Show Albania 2025 shifts the focus from sheer numbers to sustainable socio-
economic and environmental progress. As demand for eco-friendly and culturally conscious travel grows,
The Western Balkans are uniquely positioned to become a leading sustainable tourism destination.
BOOK YOUR STAND HERE!
Palace of Congresses
12/02/2025 – 13/02/2025
10:00