Visit Tirana is very happy to share the great news of being nominated for “Tourism Campaign of the Year” given by the Emerging Europe Awards. Emerging Europe is a London-based think tank committed to boosting the social and economic development of twenty-three countries in Eastern Europe and raising awareness about the region. Albania is one of the countries.
Emerging Europe called organizations and businesses to present their projects for development, strategies, boosting investments and tourism. Visit Tirana was one of applicants and after an evaluation process on some strict criteria, Emerging Europe chooses 10 candidates for each category. Visit Tirana was nominated among 10 candidates in the category “Tourism Campaign of the Year” for the promotion campaigns we do in social media for Tirana in every season. We are currently running #tiranaspring2018.
Why Visit Tirana
Visit Tirana started as a voluntary work to promote our city, since 2013. First we opened a Twitter and Facebook account to promote everything from Tirana. It soon became the strongest voice to post news about Tirana in English and to inform tourists what to find and what to do in our city. We are fully dedicated to promote our city and make huge impact in tourism development in our country.
Visit Tirana is a product of Manderina Promotions, a PR & Digital Marketing company in Tirana. The tourism portal www.visit-tirana.com is becoming the main hub for tourists who are visiting the capital of Albania. The portal offers A to Z information about everything a visitor needs to know before visiting our city. We actively promote our city in our social media:
For our work we are awarded as Personality of the Year 2015 by the Mayor of Tirana, Mr. Erion Veliaj.
Our social media competition
We brand #visittirana & organize social media competitions with hashtags #TiranaSpring, #TiranaAutumn, #TiranaWinter, #TiranaSummer for every season every year. We started in 2016 and are currently running the 6th social media photo contest #TiranaSpring2018. Submissions come from young photographers, both amateurs and professional. Posts with dedicated hashtag amount to over a thousand photos for one competition. We invite businesses to offer awards to winners and organize the awarding ceremony to celebrate.
Here are some articles about the competition & events in the past:
#TiranaWinter2018 Photo contest
#TiranaAutumn2017 photo contest
#TiranaSpring photo contest
Why is VisitTirana nominated?
The biggest contribution of VisitTiran in city promotion is that it is digitizing all the information about city attractions and making Tirana a destination to be heard. We are writing unique content articles and blogs about everything happening to the city including, but not limited to events, attractions, tours and itineraries and more. This is the first serious effort in promoting Tirana and Albania.
Secondly, we have engaged a good community through our social media channels. We count for more than 25K followers in all our social channels and most importantly the engagement rate is really high, higher than anywhere in the region. We promote Tirana through its young generation, which are highly motivated to take photos, submit and participate.
Thirdly, we bring exposure for the city and tourism businesses who are joining us in this initiative, as they see interest in connecting their brand to current and prospective customers, domestic or international travelers.